Strategic Management

The key to success for any business lies in making the right decisions at the right time.

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  • Strategic Management

    In this business and management course, you will develop a strong understanding of how firms compete by learning about important analytical approaches that underlie business strategy. This course will show you how a business views itself in its "totality" and in the context of its environment.

    Learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities; analyzes the industry in which a firm competes, firm create competitive advantage, Resource and competency analysis, Analysing strategy across corporate and business levels.

    • Business Policy, General Management Point of View
    • Environmental Analysis – Impact Matrices, BCG Matrix
    • Vision, Mission, Strategic Management Process
    • Objectives and Policies
    • Framework for Analyzing Competition
    • Strategy Implementation, Evaluation and Control
    • Industry Analysis, Concept of Value Chain Strategic Profile
    • Growth Strategies, Reduction Strategies – Horizontal and Vertical
    • Integrations – Turn Around Strategies – Generation of Strategic Alternatives
    • Organizational Level Strategies, Mergers, Acquisitions, Takeovers, Conglomerate Expansion




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