Marketing Management

In this course, you will learn how businesses create value for customers. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world.

It defines marketing and describe how marketing creates value; Describe the elements of the marketing mix; Explain how these elements interact to create value for consumers; Use different analytical frameworks to examine how managers solve business problems; Evaluate brand extensions; Develop a marketing plan proposal.

• Introduction, Concept, Nature, Scope and Importance Of Marketing
• Marketing Segmentation, Targeting and Positioning, Buyer Behavior
• Marketing Environment, Demand Forecasting
• Consumer and Organizational Buyers
• New Product Development and Consumer Adoption Process
• Classification of Products, Product Line and Product Mix
• Branding and Brand Management
• Packing and Labeling, Product Life Cycle
• Consumer Decision – Making Process
• Pricing Policies and Strategies
• Distribution and Promotion Decisions